1.4 · Aesthetic

Minimalism.

Content is the design. One typeface, monochromatic palette, whitespace as rhythm.

What it is

Minimalism is the philosophy that content is the design. Everything that doesn't serve the content is removed. What remains is: generous white (or off-white) space, a single typeface, a monochromatic or near-monochromatic color palette, and zero decoration. The whitespace itself creates visual rhythm and breathing room.

How it works

Think of minimalism as removal. You start with a design and keep asking "can this be removed without losing meaning?" Large padding and margins, a single font used at multiple weights (light, regular, bold), near-black text on near-white background, and content arranged with clear typographic hierarchy. No icons, no illustrations, no gradients — unless they serve a specific purpose.

WhitespaceEmpty space used intentionally as a design element — not wasted space
Typographic hierarchyUsing size, weight, and spacing alone to show what's important
MonochromaticUsing one color at different shades — like all blacks, grays, and whites
Negative spaceThe empty areas around and between objects — as important as the objects

Live demo

Live
Hannah Kveld
Selected work, 2018 — present

Quiet photographs of loud places.

Tokyo / Reykjavík / Marseille ↘ Scroll for series
Konbini at 4am  ·  Shibuya, 2023
Northern light  ·  Vík, 2022
Le Vieux Port  ·  Marseille, 2024

Copy this prompt

Prompt · 1.4 Minimalism
Design a minimalist photography portfolio homepage. Use #FAFAF9 (warm off-white) as the background. Typography only: a single font family (Cormorant Garamond or Playfair Display), hero headline at 72px weight 300, section titles at 32px. Color palette: near-black #111 for text, #888 for captions. No icons, no decorative elements, no gradients. Large padding on all sections (80px vertical). Image grid with generous white space between photos. Let the whitespace be the design.

Example sites to study